SEO VS Software Engineer (Java, .NET) where can we get high salary? Which one is having future career?

Which one is good for future career? SEO or JAVA? SEO or DOTNET? Is SEO worth like a Software field? SEO vs Software Developer?

These are some of the questions I have been getting as comment in my previous post. Instead of answering individually I’m writing this post.

Career in SEO vs Software Developer:

Actually I need to share my own experience before answering the question

“Carrer in SEO vs Career as Software Developer (Java,.NET or other programming Languages)"

At the beginning I started my career as SEO/Web developer where I developed websites (If my TL saw this line he will kill me ;-) since I preferred SEO more than development) and did SEO for those websites. From the starting itself I have more interest in SEO. I love to see SERP positions increasing for my websites for all high competitive keywords. Obviously seeing visitors flow in Google Analytics is always interesting. Checking all keywords position daily, Webmaster Tool and GA checking are really good. So I preferred SEO in all the situations even I got less salary. Later on shifting to other companies I got high package. So I enjoyed both my work as well as salary. So what my suggestions are,

• Don’t compare any field based on Salary alone, rather ask your field interest yourself and do what your brain and mind saying.
• Since I have more interest in this field I got good salary, if I go to development I may not have interest and my work performance will be low and there are more possibilities for job termination from the organization.
• Actually if we compare the salary of SEO vs Software developer, SEO would be low but if we have better interest and knowledge we will get higher post in this field itself. Because In so many MNC’s like Infosys, CTS etc they are having SEO in their organization. Not in the exact name of SEO but as Digital Marketing they have job vacancy, so you can shift to those MNCs for better package as Senior SEO Analyst, Team Lead or Manager.
• Learning is very easy in SEO when comparing with Development. Since we are Search Engine Optimizers we know how to search in Google to get exact answers for my doubts, but for other field people it’s somewhat difficult for them to search the exact result.
• Understanding is easy in SEO than other fields. No coding complexities are there in this field.
• We can easily learn SEM, SMO and Digital Marketing in this field which are having good future career.

These are some of the comparisons between SEO and other fields. These are all my opinions only and if anyone having addition suggestions please write as comment, I will add those points in this post by citing your name in this posts ;-)

Basic Seo Interview Questions and Answers for freshers

This post contains some basic SEO interview questions and answers for freshers. Learn all these questions and answers.

What is SEO?

Search engine optimization (SEO) is the process of changing the position of a website or a web page in a search engine's search results (Organic or Natural results).

Types of SEO

Two Types of SEO are

• On Page Optimization
• Off Page Optimization

SEO Techniques:

Two SEO Techniques are

• White Hat SEO
• Black Hat SEO ( Negative SEO )

What is On Page Optimization?

On-page optimization is one of the types of SEO that refers to factor that gives outcome to a website or web page ranking on SERP ( Search Engine Results Page ). On-Page Optimization means controlling a webpage by you or by your page coding.
Some of the examples are HTML Code, Meta Tags like Meta Title, Description, Content Quality, Keyword Density, Outbound Links, Image Alt tag etc.

What is Off Page Optimization?

Off Page Optimization is also one of the types of SEO that are not controlled by the page coding.

Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.

What is Page Rank or PR?

Page Rank is a rank that has been provided by Google for each and every Webpage. This Rank ranges from 0 to 10. This Page Rank is calculated by an Algorithm used by Google Web Search Engine. PR of a web page is based on the number of backlinks that received from other high PR webpage.

What is a Backlink?

Backlink means incoming links to a website or webpage. Inbound links are always better than outbound links. Those links are also known as incoming links, inlinks, inward links etc. Getting backlinks from high PR and relevant site is always good. Inlinks from .org, .edu sites would increase your website or webpage ranking on SERP. Do-follow links are better than No-follow links.

What are out bound Links?

An outbound-link (OBL) or outgoing link is a link from your website or webpage to another website or webpage.

What is a keyword?

Keyword is a word that is used for searching through Search Engines in order to get results related to your searched query.

What is Keyword Density?

Keyword density is the percentage density of a keyword or phrase available on a webpage compared to the total number of words on the page. It is one of the important ranking factors for search engines to display a webpage on the SERP. Providing junk keywords on a page would decrease the ranking of a webpage.

What is Anchor Text?

Anchor text is a clickable hyperlink that is also known as link text, link label and link title. The keyword contained in the anchor text would increase the ranking of a webpage that receives the incoming link.

What are organic results?

The page views come directly through SERP and not through any Off Page Optimization is known as organic results.

What is Googlebot?

Googlebot is the search bot software used by Google to index a webpage. Crawling, Caching and indexing of a webpage happen through this Googlebot by collecting details from that webpage.

What are Meta Tags?

There are several Meta tags used in HTML but the top four tags that are used for SEO are Meta Title, Meta Description, Meta Keywords and Robot tags.

What is Meta Title?

Title is the most important factors for a good SEO of a webpage. These tags should be located within head section. These tags should tell some useful information about that page. A good title tag should contain 60 characters. These titles would appear on the SERP for your website along with the Meta description of that page. Google won't penalize your page if it contains title with more than 60 characters and it skips the remaining characters. If a web page doesn't contain title tag means Google would select the H1 tag as title or it will provide the title by its own.
Always write title tag for the page and not for SEO, if you stuff keywords in you title then Google won't rank your webpage.

What is Meta Description?

A description tag should describe a webpage and it should contain keywords but don't stuff all the keywords. Meaningless description would affect your webpage. A description tag should contain 150 – 160 characters. If you provide meaningless or empty description, Google would take the description from the content available in that page.

What are Meta Keywords?

In early days Meta keywords are the least important tag for Search engine like Google. But it is an easy way to tell our important keywords to search engine. Meta keywords should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.

What is White Hat Seo?

White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

What is Black Hat Seo?

Black Hat SEO or Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of search engine is called as black hat seo. Some of the black hat seo techniques are

• Providing Low Quality content or duplicate content on the page
• Getting backlinks from spammed or adult sites.
• Giving keyword stuffed content on the page with background color
• Getting too much backlinks from a single page with different anchor text that targets a single page of your website.
• Cloaking
• Google Bowling etc

There are so many SEO Spamming Techniques are available, for more information visit http://www.spamming-techniques.blogspot.com

More Seo Question and answers are available on Latest Seo News

Basic and Advanced SEO Techniques to generate traffic to your website

Hello friends! I'm very happy to see you all in my second post. This post is the answer for million dollar question "What are the basic and advanced SEO techniques to generate traffic to your website?"
Increasing visitor to your website is not a big matter because there are several ways to generate traffic. But generating organic traffic (Direct Google search) is the big matter. Organic traffic is the only way to reduce bounce rate (We can discus about Bounce rate in our other post later). For that target all your keywords and work hard to increase your keyword ranking in Google SERP. Follow all the below On Page and Off Page techniques to improve your site as well as traffic by using white Hat SEO techniques.

                         
 

• A Meta title should contain 70 characters without keyword stuffing. You can change your title with your targeting keywords. In order to select your keyword use Google Keyword Planner
  Don't try to fool Google by giving more Synonyms of your keyword in title because Google would consider the synonyms of a word also. Use your keyword not more than one time depending on the page of your website.
• A Meta Description should contain 150-160 characters. Don't use all your keywords as description, give detailed information about your website as description but use your keywords one or two times in that description
• Meta keywords is not a problem for Google now but other search engines like Bing, Blekko, volunia etc could use them so provide it with all your keywords.
• Build High Quality backlinks from Top and High PR sites is a must needed one. Get quality backlinks with your keywords as Anchor text. Concentrate more on the sites that give rel="do-follow" attribute link But don't get irrelevant or unwanted backlink because Google's Latest Penguin Update 2.0 targeted the website that follows this bad link farming techniques. For more info about this visit Google Penguin Update 2.0
• Generate traffic from top sites like Wikipedia and Wikihow. Edit or Create new articles in this site and give backlink to your website. These links would be a rel="no-follow" link so you don't get link juice advantage but you can get traffic.
• Forum participation is another important and easy way to increase your visitors.
• Create a Blog for your site and update it every day by posting unique and latest information in that blog. Don't forget to give link to your website
.
• Share those blog posting on top bookmarking sites. Some of the top sites are stumbleupon.com, digg.com, slashdot.org, google.com/bookmarks, delicious.com, tumblr.com, reddit.com, fark.com, keepandshare.com and free.yudu.com etc
• If you have shopping site be sure to share those products on Some Product Submission sites like Kaboodle.com, polyvore.com, pinterest.com, pinspire.com, lyst.com, snapfish.com, thefancy.com etc.
• Updating your websites profile in Social Media is a nice idea. Social Media Sites such as Facebook, Twitter, Google+, MySpace, LinkedIn, Fanpop, chime.in, mendeley.com, manta.com, xing.com and deviantart.com are the best place to promote your website. Update your profile everyday with interesting information. The more the information is interesting, more you get traffic.
• Submit your Unique Articles as Lens in Squidoo and as Hub in Hubpages would generate better traffic to your site. Even Though submitting quality Lens and hub in both sites are difficult, try your best because Google love links from these sites.
• Submit your website in all popular Directories. Because directory submission would generate both traffic as well as backlink. Don't submit your links in low quality directories. Try to submit your link in http://www.dmoz.org/ which is one of the top most directories.
• Submit your website in other search engines to consider your site while ranking because not all the search engines can index your website unless you submit it manually.
  On Bing - http://www.bing.com/toolbox/submit-site-url
  On Google - https://www.google.com/webmasters/tools/submit-url?pli=1
• If you have news updating site then requesting Google News to publish your site is a good idea. Use this link to submit your request and follow the instruction given in that page. Publish on Google News
• Info graphics and photo submissions are also a nice one. Create a new and innovative info graphics with a link to your site and submit it in all the top info graphics and Photo submission sites like visual.ly, pinterest.com, imgur.com, weheartit.com, Google Picasa, Flicr.com, photobucket.com, 500px.com, pinspire.com, gentlemint.com, twitpic.com, shutterfly.com, postimg.org, www.flixya.com etc.
• Video Sharing helps you to get traffic through your videos. Create a quality video and share it in top video sharing site like youtube.com, vimeo.com, dailymotion.com, metacafe.com, 4shared.com and photobucket.com etc
• Don't forget to share your Documents. Generate a document ( Word or PPT or PDF )with some useful info about your website ( Don't always tell about your site which would make your visitors to omit your document ) and share it on top document sharing sites like docs.google.com, crocodoc.com, scribd.com, uploaded.net, wikiupload.com, mediafire.com, 2shared.com, 4shared.com, filefactory.com, keepandshare.com, uploading.com, edocr.com etc
• Publishing News can generate traffic for your site. This may similar to article submission but the news should be latest one. insanejournal.com, livejournal.com, huffingtonpost.com, boingboing.net/suggest.html are some of the news publishing sites.
• RSS Feed submission is also an important one. Generate Feed for your site and submit that in top RSS Submission sites and directories.

These are some of the simple works to generate traffic for a website. Click here for Latest SEO News

Google penguin 2.0 Update - How to retrieve your website and improve your keyword search result?

The hottest and latest news in the SEO world is Google Rolled out penguin 2.0 webspam algorithm Update on 22-5-2013.This would be a good news for some peoples and bad for more peoples. The entire SEO analyst those who are managing websites would like to escape from Google Penguin and Panda update but it is not at all possible. Even though Google has been adding strength to their algorithm and updating frequently, negative SEO is not decreased.

Google Penguin 2.0 Update:

Google Penguin 2.0 Update focus on the web sites that follows link farming methods and poor inter/cross linking strategy. The websites that are getting irrelevant Backlinks is the main target in this update. Matt Cutt announced that 2.3% of English-US queries were affected in this update, not only English queries but other languages also. Hundreds and thousands of web sites were affected in this update. 

How to retrieve your website?

Now all of the SEO peoples wondering to know the ways to retrieve their web site. I can easily say the ways but the process is really hard. These are some steps that you have to follow.

Step 1: Check all your incoming Links. Search in google as link:http://www.yourwebsite.com or Go to Webmaster tool click Traffic and select Links to your site. Here you can find all your inbound links. Analyze all the links and Disavow the links which are not related to your website’s theme. Click here DisavowTool

Step2: Check all your outbound links and remove all low quality links. Go to your website and analyze each and every page for irrelevant and bad links. Check your footer, Side bar also. 

Step3: Generate Quality Links from High PR sites. Because Google now concentrates mainly on number of quality Backlinks and not on quantity of Backlinks i.e. 1000 Back Links from irrelevant site is not at all good for your site but getting single backlink from relevant high pr site is good. Try to get backlinks from .gov site and .edu or .org site. Submit your sites in directories like DMOZ and Yahoo Directories which are the top most directories in the world. All try to submit your websites on Boing Boing and Huffington Post etc.

By doing all those things you can retrieve your website in the next Penguin update. Please don’t try to use reconsideration Request. Because google didn’t manually penalize your site but it is an algorithm Updation so wait until next Updation comes.   

For more information related to Latest SEO news visit : http://latest-seo-news-updates.blogspot.com/